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Programme

AMC 3rd Annual Conference 2024

Join us for an unparalleled marketing experience at the upcoming conference hosted by the African Marketing Confederation (AMC) in Kenya. From August 28th to 30th, 2024, immerse yourself in insightful discussions, cutting-edge strategies, and industry trends that are shaping the future of marketing across the continent. Engage with top-notch professionals, network with like-minded individuals, and gain valuable insights to propel your marketing initiatives forward. Don’t miss this opportunity to elevate your marketing game and be part of Africa’s marketing revolution.

Programme TBA

Tuesday | 28 August 2024

07h00

BREAKFAST

08h30

PRESENTATION: Time To Go Back To Our Roots
Culture as the new marketing currency in Africa
Pheodor Mundia – Head of Marketing, East & Southern Africa – Upfield (Kenya)

09h30

PRESENTATION
Leadership: Growing Resilient People & Adaptive Leaders

Identifying problems/solutions, monetization and scaling.
Yaw Nsarkoh – Portfolio. Advisor. Investor. Strategist (United Kingdom)
Doreen Asaasira Muhangazi – Chief Human Resource Officer (Uganda)

10h30

TEA BREAK

11h00

PRESENTATION
The Contribution Of Marketing To The Success Of AfCFTA

The opportunities, the challenges, the policies & the progress
AfCFTA Representative

11h40

PANEL DISCUSSION
Brand Success Across Africa – Brands That Have Achieved

Success Across The Continent
George Arodi – Chief Executive Officer, Uganda Baati Ltd

13h00

LUNCH BREAK

14h00

PRESENTATION: Global Marketing Skills 

James Sutton – Strategy and Commercial Director – CIM (UK)

14h45

PRESENTATION

15h50

Sunset Boat Cruise on Lake Victoria

19h00

Moonlight Dinner Party

Conference Day 2

Wednesday | 28th August 2024

07h00

BREAKFAST

09h00

CLOSING PLENARY
Marketing and ICT – Working together to attain Africa’s $3.4 trillion opportunities
TICONA Representative

10h00

TEA BREAK

10h30

PRESENTATION
Rebranding Africa – One Country At A Time

Dr Matongo Matamwandi – Chief Executive Officer of Zambia Tourism Agency (Zambia)
Uganda Tourim Board

11h30

Breakout Sessions (Choose)

12h00

LUNCH BREAK

14h00

Why marketers should be the sustainability champions in Africa and beyond
Sustainability Is Not Just Planting Trees, Bamboo Cutlery And Paper Straws. The panel will answer the question as to why
marketers should be the sustainability champions in Africa and beyond. The panel will address the challenges facing the
profession and the opportunities available in sustainable marketing.
Juliet Ziswa – Marketing Director, OK Zimbabwe Limited Group
(Zimbabwe)
Anne-Joy Michira – Marketing & Innovations Director EABL
Cathy Adengo – Head of Sustainability Stanbic Bank

16h00

Trip to Ndere Centre

17h30

Awards Dinner

(AMC and TICONA Marketer and ICT Professional AWARDS)

Ndere Center (official closing ceremony)

Interested in our 2024 Conference?

Complete the form below to receive further information about the conference.

CONTACT INFORMATION

info@africanmarketingconfederation.org

Upcoming Events

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.