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AMC Conference 2022

HYBRID CONFERENCE PROGRAMME​

23 - 24 March 2022

Navigating Africa’s Unique Marketing Mix

BOOK NOW FOR THE AMC CONFERENCE 2022

Conference day 1

Wednesday, 23 March 2022
08h30
WELCOME | MC Opening Remarks
08h40
AMC STAKEHOLDER WELCOME
08h55

AFRICA MARKETING BAROMETER | Marketing Trends in Africa That You Can’t Ignore Anymore!

Africa is buzzing! In approximately five years’ time, there will be around 625 million mobile services subscribers on the continent. That’s three times the population of the United States. How can marketers in Africa influence their organisation in the right direction by keeping their finger on the pulse with regards to top marketing trends in Africa that they can't afford to ignore anymore? "

09h15
Q & A
09h25

THE OPPORTUNIST | African Continental Free Trade Agreement

50+ member states, 1.2 billion people, a growing middle class and a combined gross domestic product of more than US$3.4 trillion. What opportunity does the agreement present to the marketer and what role can marketing play in the implementation?

09h45
Q & A
09h55

CASE STUDY | Marketing and Supply

Multinationals looking to do business in Africa have to be strategic not only about how they position their products in the continent but also where they distribute from. An effective and convenient distribution network will ensure supply even in times of crisis.

What distribution points create the most efficient supply to the market? And how do you build a resilient distribution network?

10h15
Q & A
10h25

PANEL DISCUSSION | How To Market in Africa

Africa is a vast continent with over 2000 languages and over 3000 diverse tribes? When doing business here, marketers should take into consideration cultural, financial and legal considerations. Get practical ideas on how to balance off this matrix and make doing business in Africa a walk in the park

11h00
COMFORT BREAK
11h20

DIGITAL DARWINISM | Is Marketing a Victim?

How marketers can keep up with the evolution of consumer behavior when society and technology is evolving faster than the ability to exploit it.

11h40
Q & A
11h50

CASE STUDY | Doing Business Across African Borders

Research is key to success in doing business in Africa. But with all the data laws and protection of personal information laws getting tighter and tighter, where and how do you get first-party data? How serious are data laws in Africa?

12h10
Q & A
12h20

THE INFLUENCER INTERVIEW | Fire Chat With Nick Robinson

Join Nick - Digital Demand Generation Director, SAP North America as he shares real life experiences on strategy games for marketers. How does content marketing fit into your overall marketing strategy? What are your top KPIs used to measure performance of marketers and their strategies?

12h50
Q & A
13h00
LUNCH BREAK
TIME STRATEGIC MARKETING | HYBRID DIGITAL MARKETING ANALYTICS MARKETING TECHNOLOGIES (SPONSOR SHOOTOUT) | HYBRID
13h30
OFF TO THE HOT SEAT | Maintaining Results on Reduced Marketing Budgets

When crisis' hit and cash preservation strategies were implemented, marketing departments were left with reduced budgets. Here are strategies that you can impliment to ensure results even on significantly reduced budget.

LEAD GENERATION IN A DIGITAL AND VIRTUAL WORLD | Marketers, Without Leads, You are Dead!

Learn how lead generation should fit into your entire marketing strategy because this is where it all starts. What are the most effective ways to start generating leads for your company in the virtual world?

MARKETING ANALYTICS | What It Really Means, Why You Should Care And How To Get Better At It

This is the dollars and sense of marketing. Understand how to make sense of your reports.

- Measure, Manage, Analyse - Maximise effectiveness and optimise return on investment (ROI).
- Forget and minimise wasted web marketing dollars.

MARKETING TECHNOLOGIES | The Best and the Worst

Enterprise technology and software companies are evolving and it is imperative thats marketing teams leverage tactics that will produce real results through available technologies.

What marketing technologies should you use?

13h50
Q & A
13h50

THE PLAN | Phases Involved in The Strategic Marketing Planning Process

Unpacking some aspects of an organisation using various methodologies to assess what usually goes when creating marketing plans and what needs to happen in order for marketing to achieve real impact within an organisation.

CUSTOMER CASE STUDY | Video Marketing - Making it Effective

About 45% of people watch more than an hour of Facebook or YouTube videos a week. This video marketing case study will be compelling in demonstrating how to attract potential customers who prefer watching a video over reading text.

How can you combine social media and videos to effectively attract customers and retain them?

MARKETING ANALYTICS | How and Where to Start

The Web is clearly the only game in town. When implementing your search efforts, what steps should you be sure to keep in mind? What are the most common mistakes marketers make when implementing paid search marketing?

DEMO 1

15h20
Q & A
15h30

MARKETING EFFECTIVENESS | How to Measure It and Present to External Stakeholders

When considering long-term effectiveness, where do you start and how do you make sense of marketing metrics to ensure ROI?

APTITUDE FOR BUSINESS | Social Media Marketing for Business

Your customers are already interacting with brands through social media and if you are not speaking directly to your audience through social platforms, you are missing out!

Don't just post, interact and influence perception.

Learn how to align social media interactions and business growth

WINNING AdWords CAMPAIGNS | Improve Your Marketing Strategy with the AdWords Performance Grader

The strength of your Adwords campaigns will dictate how well you rank in Google. So without a decent ranking, your site will never be seen by prospective clients.

Learn how to evaluate your AdWords campaigns and pinpoint their overall performance and key criteria using AdWords Performance Grader.

DEMO 2

15h50
Q & A
16h00

REPUTATION CRISIS | Ways to Recover After a Reputation Crisis

It takes a solid strategy, self-discipline and patience to reshape public perception. Can marketing play an active role in a reputation crisis?

SOCIAL MEDIA SURVEY | Which Social Media Platforms Will Influence Consumer Behaviours The Most in 2022?

Discussing social media marketing trends in 2021 - Learn how to track where social media is headed.

MARKETING ANALYTICS SIMPLIFIED | Important KPIs/Metrics to Measure Marketing Performance

- CPC (Cost Per Click)
- Online Marketing ROI
- Social Media Reach
- Cost of Customer Acquisition (COCA)
- Click-Through Rate (CTR)
- Marketing Revenue Attribution
- Cost Per Lead (CPL)

DEMO 3

16h20
Q & A
16h30
End of Day

Conference day 2

Thursday, 24 March 2022
08h45
WELCOME | MC Opening Remarks
08h50

OPENING INTERNATIONAL DISCUSSION | 5 Marketing Missed Opportunities for Africa During COVID-19

The CMO Survey conducted a Special COVID-19 Edition, asking marketing leaders in for-profit companies to share their survival strategies, KPIs, and predictions about the future. We share the most surprising (and missed) strategies and missed opportunities for Africa from the survey.

09h10
Q & A
09h20

MARKETING ROCKSTARS SYMPOSIUM | Understanding the Rapidly Changing Marketing Mix in Africa

MARKETING ROCKSTAR 1 | Adapt Your Marketing Strategy for the Never Normal World
With every ad campaign, message and channel, you set the tone for how customers perceive the brand during a difficult time. This talk will help you anticipate the future and create suitable action plans to stay ahead of market disruption, post pandemic style.

Christine Moorman, Lauren Kirby, Torren McCarthy and Brittney Shkil - to invite

MARKETING ROCKSTAR 2 | Rejuvenating the African Marketing Mix

COVID-19 continues to change consumer behavior in many important ways. Catch up to the great digital migration to expand customer boaders. Here is how marketing leaders can adapt.

MARKETING ROCKSTAR 3 | New ‘Service Platforms’ to Help Consumers Take Care of Business in Africa

During COVID-19, people are not only increasingly buying online; they expect to perform other tasks and access services as well. For marketers, this increasing consumer confidence suggests a potential surge in demand and an opportunity to create new connections with people. What are the hottest available ""new servise platforms"" to connect with clients?

10h20
Q & A WITH MARKETING ROCKSTARS
10h30

A NEVER NORMAL WORLD | Lessons Learnt - Marketing to People in Africa Who Work from Home and Never Travel

It’s hard to know what’s to come and when during this uncertain time. Marketers may not be able to complete a timeline for a new long-term marketing plan right now. How do you compete and stay relevant when people are working from home and only interacting virtually?

10h20

Q & A

10h30

INTERNATIONAL MARKETING INSIGHT | How Google Glass Failed and Lessons for Marketers!

Google Glass was one of the first large-scale attempts at capitalising on artificial reality. The buzz around the product was crazy and it had so much potential. But when the product launched, it underwhelmed the public. Why did it fail and what lessons can marketers learn about product launch, pricing and privacy concerns?

11h00
Q & A
11h15
COMFORT BREAK
TIME WORKSHOP 1
How to Survive Your First Year as a Marketer
WORKSHOP 2
Content Writing for Marketers 101
WORKSHOP 3
Understanding the Modern-Day Marketing Mix | HYBRID
WORKSHOP 4
Pandemic Marketing Strategies | HYBRID
WORKSHOP 5
Programmatic Marketing
11h30

The corporate world can be a very tricky affair for new marketers. You will quickly need to move from book smart to street smart. How, then do you navigate the corporate jungle and survive your first year in blue-chip organisations across Africa?

This workshop will prepare you to succeed in your first role after school and is designed to bridge the gap between the theory you are learning now and the practical skills you need to get enhanced performance and agility.

Discussing:

- Communication + Soft Skills
- Design Thinking
- Strategic Thinking
- Strategic Leadership

It’s often said that “content is king.” Don't just write - change, create and inspire! Quality content that delivers valuable, relevant information is the linchpin of most successful marketing campaigns. According to a recent survey, 70% of marketers surveyed are actively investing in content marketing and advising others to do so as well. Your content demonstrates why people should care about your products and services.

Discussing:

- The different types of content and how to write it.
- Developing flexibility in your content to match your brand’s voice
- Creativity, style and passion
- Writing for millennials

The Marketing Mix will never be the same after the pandemic. The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands.This workshop will show what the four P’s of marketing mean for your current marketing strategy.

Discussing old and current strategies:

Old truth: You are competing with your competitors.
New truth: You are competing with the last best experience your customer had.

Old truth: Customers hope you have what they want.
New truth: Customers expect you to have exactly what they want.

The pandemic has accelerated the speed at which we are “going digital” and has given new power to many online industries. Digital marketers want to make decisions that use this new reliance on technology to their advantage - post-pandemic.

Discussing:

- Post-Pandemic marketing strategies with long-term benefits
- Marketing strategies for the emerging economy during COVID-19

Programmatic advertising is gaining momentum. Artificial Intelligence (AI) is here and has completely changed the way digital platforms work, providing brands with a much more cost-effective way to engage with customers.

Discussing:

- In the age of stringent data privacy, what are the risk and how do you come up with a winning programmatic advertising strategy?
- Which should you go for: programmatic vs performance marketing?

13h30
LUNCH BREAK

CLOSING PLENARY

14h30

STRATEGISING THROUGH UNCERTAINTY | Life Never Stopped - Outdated Marketing Strategies Did.

It might have felt like the world stopped, but people were still living their lives and connecting with each other and businesses (just 6ft apart or virtually). What are the most enduring marketing strategies that stood out for marketers?

14h55

PANEL DISCUSSION | AMC CLOSING PANEL

15h25

THE FUTURE OF MARKETING | In Conversation With Nunu Ntshingila-Njeke

Nunu Ntshingila-Njeke is Facebook’s head of Africa, responsible for leading the team that engages with agencies and brands across the continent to help them make the most of the platform’s offerings.

16h00
END OF CONFERENCE

BOOK NOW FOR THE AMC CONFERENCE 2022