NOMINATIONS are Open!

AMC Conference Awards 2025

AMC Awards 2025 Categories

View detailed explanations of each award below.

Click on the awards below to view detailed explanations of each criterion.

Tourism & Destination Marketing Campaign of the Year

Best Social Media Campaign
of the Year

Most Effective Campaign
of the Year

Best Use of Local Insights

Best Cause-Related Campaign

Campaign of the Year

Brand of the Year

The African Marketing Confederation Awards event is held annually as part of the African Marketing Confederation Conference .This distinguished event celebrates and acknowledges outstanding marketing campaigns and the visionary individuals behind them.
 
The awards presented honor not only the groundbreaking strategies and creative brilliance that set these campaigns apart but also the exceptional leadership and innovation that drive success in the marketing arena.
Submit a Nomination

Entry is open to all marketing professionals in member countries who meet the eligibility criteria and all nominations must be for works/contributions completed in 2024 or 2025.

Tourism & Destination Marketing Campaign

of the Year

This category recognises the most outstanding marketing
campaign within the tourism and destination marketing
sector. The winning campaign should have demonstrated
exceptional creativity in promoting travel, tourism, and
hospitality services, significantly impacting the brand’s
visibility and business outcomes.

The campaign should effectively engage target audiences,
inspire action, and contribute to the growth in the number
and value of travelers to the destination.

 

Your submission should clearly demonstrate:

  • Creativity: How innovative and original is the campaign’s concept and execution?
  • Engagement: How effectively did the campaign engage its target audience?
  • Impact: What tangible results were achieved regarding bookings, visits, or brand
    awareness?
  • Cultural Relevance: How well did the campaign capture and reflect the essence of the local culture and attractions?

Best Social Media Campaign of the Year

This category celebrates the most effective and creative
use of social media platforms in a marketing campaign.
The winning entry should demonstrate a deep
understanding of social media dynamics, leveraging
content, storytelling, and community engagement to drive
significant brand awareness, engagement, and business
results.

The campaign should stand out for its originality,
execution, and ability to connect meaningfully with the
audience.

 

Your submission should clearly demonstrate:

  • Creativity: The originality and innovation in content creation and delivery.
  • Engagement: The level of interaction, shares, and overall audience participation.
  • Platform Use: How effectively were the specific features of social media platforms utilised?
  • Results: Measurable impact on brand metrics such as reach, engagement, and conversions.

Best Social Media Campaign

of the Year

Most Effective Campaign

of the Year

This category honors the campaign that achieved the most
significant business impact, driven by the strategic use of
technology, data, and innovative approaches.

The winning campaign should showcase excellence in
setting and surpassing key performance indicators (KPIs),
leveraging technology to optimize performance, and
achieving exceptional returns on investment (ROI).

 

Your submission should clearly demonstrate:

  • Innovation: How effectively did the campaign use technology and data to drive results?
  • Effectiveness: The campaign successfully meets or exceeds set objectives and KPIs.
  • Metrics: Clear presentation of key metrics such as ROI, conversion rates, and customer acquisition costs.
  • Strategic Insight: The fit with overall business goals, values, and mission, as well as strategic thinking behind the campaign, including identifying opportunities and challenges.

Best Use of Local Insights

This category celebrates campaigns that have successfully tapped into local culture, traditions, and consumer behavior to create highly resonant and effective marketing communications.

 

The winning entry should demonstrate a deep understanding of the local market, reflecting cultural nuances to enhance the brand’s connection with its audience.

Your submission should clearly demonstrate:

 

  • Cultural Relevance: How well did the campaign integrate local insights into its messaging and strategy?
  • Creativity: The originality in using local insights to craft a compelling narrative or experience.
  • Effectiveness: The campaign’s impact on engagement, brand perception, and sales within the local market.
  • Authenticity: The authenticity and respectfulness with which local culture and traditions were portrayed.

Best Use of Local Insights

Best Cause-Related Campaign

This category recognises the most impactful campaign
aligning a brand with a social cause or issue. The winning
campaign should demonstrate a genuine commitment to
making a difference, creatively and effectively raising
awareness, driving action such as behavior change, and
contributing positively to the cause.

It should showcase how the brand’s involvement brought
about meaningful change while enhancing brand
reputation and loyalty.

 

Your submission should clearly demonstrate:

  • Purpose: The alignment of the campaign with a relevant social cause.
  • Impact: The tangible impact of the campaign on the cause and the community.
  • Authenticity: The genuineness of the brand’s commitment to the cause.
  • Creativity: How creatively the campaign conveyed its message and inspired action.

Campaign of the Year

This top honor is awarded to the campaign that stands out
as the most outstanding marketing effort of the year.


The winning campaign should demonstrate a perfect
blend of creativity, strategic insight, and execution,
resulting in extraordinary impact and effectiveness.


It should serve as a benchmark for excellence in the
marketing industry.

 

Your submission should clearly demonstrate:

This award will go to the campaign that has scored the highest points across the different categories. In case of a tie, the jury will take a vote using the following criteria:

  • Creativity: The originality and boldness of the campaign’s concept and execution.
  • Effectiveness: The campaign’s success in achieving or surpassing its goals.
  • Innovation: The use of innovative techniques, technologies, or strategies.
  • Impact: The campaign’s overall impact on the brand, audience, and industry.

Campaign of the Year

Brand of the Year

This prestigious category honors the brand that has demonstrated exceptional performance, innovation, and leadership in the marketing industry over the past year. The winning brand should exemplify excellence across various campaigns and initiatives, showing consistency in creativity, effectiveness, and engagement with its audience.

 

The brand’s impact on the market, cultural relevance, and ability to set new industry standards will be critical factors.

 

Your submission should clearly demonstrate:

  • Overall Performance: The brand’s success across multiple campaigns and initiatives.
  • Innovation: The brand’s ability to push boundaries and set new trends.
  • Market Impact: The brand’s influence and position in the market.
  • Consistency: The brand’s ability to maintain high standards of creativity and effectiveness.

AMC Awards 2024 Winners

AMC Awards 2025 Nomination Form

Entry is open to all marketing professionals in member countries who meet the eligibility criteria and all nominations must be for works/contributions completed in 2024 or 2025.

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PUBLICATIONS

Strategic Marketing for Africa Magazine

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.