African ad talent
‘We have an amazing wealth of talent across our continent,’ says leading agency chief executive in global TV interview.
Pressure on Greenwashing Agencies
The fossil fuel industry pours big money into ad campaigns and greenwashing. Now the creative industries backing them are under fire.
Sports Marketing
As the world’s marketers and sponsors flock to US Open tennis winner Raducanu, let’s not make the same mistakes as with past prodigies.
Loeries Pre-Announcement
The Loeries organisers and Cape Town have committed to a partnership which will see the popular creative week moving to the Mother City this year.
Digital OOH in the US
Digital OOH (DOOH) advertising is showing big gains in the United States, although non-digital out-of-home still dominates
Virtual Reality at Trade Shows
Industries such as bathroom and kitchen manufacturers are pivoting to digital showrooms to reach their key audiences.
Rewards Programmes Embracing Cashback Strategies to Engage Consumers
Yes, rewards programs do open the door to cashbacks – but consumers still have to walk through it.
Most Valuable Brands
Banking giant FNB is South Africa’s most valuable brand for second successive year, according to Kantar BrandZ.
New Face of Online Events
What once worked to make an event successful may no longer work. Even what first worked early on in the pandemic often doesn’t work now.
Future of Trade Magazines
Over the past decade only the strongest trade magazines have survived, as advertising revenues plummet. Can the hold-outs still thrive?
