Influencer Marketing
Recent analysis of some of Ronaldo’s sponsored Instagram posts show his involvement can boost brand ‘likes’ by many thousands of percent.
Market Knowledge
Firms can benefit from social media platforms like LinkedIn and Facebook to boost networking, as well as from social tools such as Buzzsumo.
Supply Chain
More than 140,000 retailers in Kenya and Uganda will enjoy improved product assortment and affordability, company says.
Health-conscious Consumers
As more consumers start to seek healthier lifestyles, healthy products are now entering mainstream outlets. Yet transparency is paramount.
Retail Strategy
More than half of consumers say they are giving more thought to the social and environmental impact of their purchases before they buy.
Data Protection
Latest penalty means that embattled Meta has been fined around US$1-billion by the European Union since September last year.
Marketing Trends
Almost all marketing respondents to a Warc survey say the impact of the recession is affecting their planning.
Black Friday
In-store purchasing remains notably more popular than online shopping, but with virtual card usage on the rise.
The Internet
Online users in almost every country surveyed want better control over how their personal data is collected, used and sold.
Advertising Spending
But the silver lining is that October outperformed all other months so far in 2022. Digital, OOH and newspapers are among categories that grew.
