Customer satisfaction index
The Ask Afrika Orange Index released last week shows digital channels now rate higher than human channels for satisfaction.
Rewarded advertising
Millennials are using their mobile phones more than ever and rewarded ads are overwhelmingly their favourite type of mobile ad.
Advertising technology
An Australian Competition and Consumer Commission report criticises Google’s dominance of the advertising technology sector.
Reputation management
The rise of online and social media has massively accelerated the velocity and impact of reputational damage.
Digital strategy
Don’t underestimate the importance of a 360-degree digital marketing strategy if your business aims to grow.
Influencer marketing
Your most powerful influencers aren’t who you think they are. The flashy – and expensive – ones are giving way to ‘real’ people.
Business outsourcing
Of the three top countries for outsourcing business processes such as call centres and content creation, two are in Africa.
Email marketing
New study gives an overview of the ever-decreasing average time that consumers spent reading an email between 2011 and 2021.
Customer loyalty
Around 80% of customers say they are willing to pay more for a better experience. Can ‘loyalty’ practitioners leverage this?
Media monitoring
Eclipse Communications Mauritius launches media monitoring service for its clients based on the Indian Ocean island.
