Zama, Author at African Marketing Confederation

MAZ marks the second phase of its 2023 Superbrand research process

The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.

While culture and history still permeate the North African consumer experience, it is also a region undergoing a dramatic evolution.

Company says order-fulfilment software from the US digitises and optimises the picking, packing, staging and distribution of online orders.

Placing goods that are not on promotion next to ones that are being discounted can have both positive and negative effects.

AzamPesa mobile money wallet set to close the gap between urban and rural areas in terms of access to financial products and solutions?

Survey finds people spend a month of their lives waiting for call centre agents to pick up. So insurer unveils ‘#StopHoldMusic’ campaign.

Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.

Growth is expected to resume in 2023 at more than double the rate of last year, with the retail sector being the biggest spender.

Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.

Annual Brand Africa study shows the continent’s brands are losing ground to their international counterparts.