Giant scented candle helps stressed holiday shoppers to unwind
Bath and body well-being brand creates a 3m-high candle and lights it in a busy Christmas shopping precinct to encourage people to ‘reset’.
Corporate social responsibility credentials could help maintain sales
Data from 2008 recession indicates that, in another recession, the amount spent on higher-priced Fair Trade goods may actually increase.
‘Best Global Brands Report 2023’ finds that brand growth is slowing
Interbrand study says lack of growth mindset, weaker brand leadership and poor forecasting are among the key reasons.
Grey announces appointment of new President of its South African operation
Tlali Taoana has experience in strategy, marketing and executive roles, and will expand the capabilities of the business.
African Marketing Confederation struts its stuff on the global stage
AMC President flies the flag at the World Marketing Forum in Thailand, then welcomes Tunisia as the confederation’s 11th member.
Why sponsored online listings may be detrimental to your brand
It doesn’t always pay to advertise online. Consumers tend to view sponsored listings with suspicion and prefer to click on organic listings.
Can AI and chatbots really deliver customer service excellence?
Organisations must harness the power of AI to free up their people to do what no robot can do – truly connect with customers.
Advantages of digital-native brands setting up physical brand stores
Multi-channel retailing has become crucial to the sales strategy of any brand, including digital-natives that started as online-only.
Exciting new European adventure awaits high-achieving African marketer
Hloni Mohope is to move from her KFC South Africa role to become Chief Marketing Officer for the brand in Central and Eastern Europe.
African sneaker brands are showing some fancy footwork
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
