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AMC Prospectus – French Version 

 

AMC CONFERENCE 

25-27 September 2024 / Mombasa, Kenya 

HOSTED BY 

Marketing Society of Kenya 

3rd Annual Conference 

 

AMC MEMBER BODIES 

 

  1. ABOUT THE AMC

The African Marketing Confederation (AMC) is the ground-breaking Pan-African body of marketing professionals spearheading the ongoing development of the highest possible standards of marketing across Africa. 

As the umbrella body for African marketing associations, institutes, and organisations, the AMC focuses on promoting and maintaining the highest standards of professionalism, ethics, and integrity among the marketing fraternity of the continent. 

By unifying the bodies in the various countries, the AMC is uniquely positioned to facilitate the exchange of expertise, information, and intellectual capital by providing a platform to grow and support marketing leaders in Africa. 

The AMC members are also fully committed to observing each country’s unique and varying cultures, languages, standards of education, and level of development, which require home-grown marketing approaches and solutions designed and implemented by Africans themselves. 

 

  1. CONFERENCE THEME

Brand Resilience Amidst Economic Uncertainty 

The African Marketing Confederation (AMC) and Marketing Society of Kenya (MSK) welcome you to the 3rd Annual Conference, themed “Brand Resilience Amidst Economic Uncertainty”. 

In such tumultuous times across Africa and the rest of the world, brand resilience is both more important and challenging than ever. This year’s theme will offer detailed explorations into various brand resilience strategies that will leave all in attendance with the knowledge and confidence to successfully spearhead their marketing efforts across the continent.  

Attendees can expect to engage in innovative keynote addresses delivered by some of the top marketing professionals from across the Pan-African region and the globe, as well as further sessions that aim to explain contemporary and often challenging marketing concepts, and panel discussions that shed light on the latest industry standards and expectations. 

Join us for an enlightening conference and unlock the potential of Africa’s markets. 

 

  1. CONFERENCE OVERVIEW

Explore critical topics essential to the African marketing landscape, including: 

  • Repositioning a Developing Continent
  • Addressing Macro Marketing Factors on the Continent
  • Risks and Challenges in African Agribusiness
  • Women in Marketing
  • Tailoring Brand Strategies for Diverse African Markets
  • Developing a Creative Economy
  • Building Marketing Competencies Through Education and Training
  • Harnessing Data Analytics for Predictive Marketing in Uncertain Times
  • Why Sustainability is Key to Success in Today’s Market
  • Talent Management in Marketing
  • Harnessing the Power of Botanical Tourism Marketing
  • Regulatory and Compliance Considerations for Intercontinental Trade
  • Using Generative AI in Digital Marketing

 

  1. KEYNOTE SPEAKER

Hermawan Kartajaya 

Topic: Reimagining Operational Excellence – Inspirations from Asia  
(Based on the upcoming book by Kotler, Katajaya, and Mussry – out in August) 

Hermawan Kartajaya is a globally recognised visionary in modern marketing, renowned for his collaboration with Philip Kotler, the Father of Modern Marketing, in co-authoring twelve influential books since 1998. As the Founder and Chair of MCorp, Southeast Asia’s leading professional services firm in marketing consulting, research, and training, and the holding company of MarkPlus Inc. and MarkPlus Institute, he has played a pivotal role in shaping marketing practices across the region. 

Kartajaya’s visionary contributions have earned him esteemed accolades, including recognition as one of the “50 Gurus Who Have Shaped the Future of Marketing” by the United Kingdom’s Chartered Institute of Marketing in 2003, and the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln in 2009. 

He has also been honored with a Lifetime Achievement in Marketing Award from Jawa Pos, an honorary doctorate (Doctor Honoris Causa in 2010) from ITS Surabaya, and Honorary Fellowship Awards from the Marketing Institute of Singapore (MIS) and the Institute of Marketing Malaysia (IMM). 

His profound insights into the evolving landscape of marketing have garnered international acclaim, reflected in the widespread translations of his seminal book series, Marketing X.0, as well as the success of his other book series with Philip Kotler, Entrepreneurial Marketing, which introduces a fresh entrepreneurial marketing approach, converging dichotomies between entrepreneurship and professionalism into a coherent form. 

With a unique blend of strategic foresight and practical expertise, Kartajaya continues to inspire and empower marketing professionals worldwide. His keynote address promises to offer invaluable insights and perspectives on the challenges and opportunities facing the African marketing community. 

 

  1. CONFERENCE AUDIENCE

Access the largest gathering and network of professional decision-makers on the African continent. 

  • Chief Marketing Officers
  • Marketing Analysts
  • Marketing Consultants
  • Marketing and Promotions Managers
  • Vice Presidents of Marketing
  • Data Specialists
  • Directors of Marketing
  • Marketing Coordinators
  • Marketing Specialists
  • Digital Marketers
  • Marketing Managers

At this year’s AMC Conference, we are very pleased to announce that we expect to welcome delegates and colleagues from the Asia Marketing Federation (AMF), with whom we signed a collaboration in May this year. 

It will also be a pleasure to welcome representatives from the CIM (UK) once again. 

 

  1. DELEGATE PACKAGES

PACKAGE  

DESCRIPTION  

PRICE (USD) 

 

Sarova Whitesands 

Conference Package  

Full Conference Attendance, All 

Activities** & 4 Nights Stay @ Sarova 

Includes breakfast, lunch & dinner*  

1,300 

 

Travellers Beach Hotel 

Conference Package  

Full Conference Attendance, All 

Activities** & 4 Nights Stay @ Travellers 

Includes breakfast, lunch & dinner*  

1,100 

Full Conference 

Experience Package  

Full Conference Attendance 

& All Activities** 

Includes lunch & dinner*  

750 

 

Conference Only 

Package  

Full Conference Attendance 

Includes lunch  

550 

 

Virtual Package  

Online Attendance Only  

100 

 

* Packages that include dinner comprise a hotel dinner on Tuesday night, and theme night dinners with 

entertainment on Wednesday, Thursday, and Friday night. 

** Activities TBC. 

 

  1. CONFERENCE LOCATION

The location of our annual event is of the utmost importance and plays a vital role in the success of the AMC Conference, complementing our prestigious list of guest speakers and the compelling topics we explore. 

After much deliberation, we have decided to host this year’s event in the vibrant city of Mombasa, Kenya. Known as the white and blue city and the gateway to East Africa, Mombasa offers an ideal destination for several reasons: 

  • Accessibility. 
  • Rich history and culture.
  • Luxury resorts.
  • Exceptional wildlife & safaris.
  • Pristine beaches.
  • Modern conference facilities.
  • Relaxation and leisure opportunities.
  • Vibrant culinary scene.

 

We have chosen the impeccable Sarova WhiteSands Beach Resort as the venue for this year’s conference. Nestled along the pristine shores of the Indian Ocean and surrounded by lush palms, Sarova WhiteSands Beach Resort is a convenient short drive from the city centre and Moi International Airport. Renowned for its luxury amenities and warm hospitality, this award-winning beach resort will serve as a truly memorable location for all in attendance. 

 

8.1 SPONSORSHIP PACKAGES 

Do you have relevant solutions or products to showcase at this conference? 

 

Apply to be a sponsor and: 

Share and engage in collaboration to meet the profession’s skills gap. 

Showcase leading case studies, products, and services. 

Identify partners and future strategies to take their organisation to the next level. 

 

As a solutions provider, this is your opportunity to tap into this platform, showcase your offering, and do business with Africa’s largest professional gathering. 

  • Boost your brand exposure across Africa.
  • Network with key decision-makers.
  • Showcase your products/services to

potential clients and partners. 

  • Stay ahead of the competition – show you are a leader in your field.

 

8.2 SPONSORSHIP PACKAGES 

PACKAGE 

Diamond (Title Sponsor) 

DESCRIPTION 

Overall Anchor and Title Sponsor 

PRICE (USD) 

50 000 

SPONSOR BENEFITS 

  • Overall branding of the conference venue and conference room in conjunction with partners.
  • Programme participation – opening keynote in plenary – senior decision maker – thought leadership.
  • Sponsor mentions and placements in all event advertising.
  • T-shirt and lanyard branding.
  • Cross-promotion of the conference on the sponsor’s social media platforms, as well as those of member countries.
  • Complimentary sponsor logo feature in all promotional communications about the conference.
  • 10 complimentary delegate passes to the conference (does not include accommodation).
  • Provision of delegate database, exhibition space, and access to the event linkage/meeting system.

 

PACKAGE 

Platinum 

DESCRIPTION 

Industry Leader Sponsor / per 

Professional Body Stream 

PRICE (USD) 

20 000 

SPONSOR BENEFITS 

  • Overall branding of the stream conference venue and conference room in conjunction with partners.
  • Programme participation – senior decision maker – thought leadership.
  • Sponsor mentions and placements in all event advertising.
  • Cross-promotion of the conference on the sponsor’s social media platforms, as well as those of member countries.
  • Complimentary sponsor logo feature in all promotional communications about the conference.
  • 5 complimentary delegate passes to the conference (does not include accommodation).
  • Provision of delegate database and exhibition space.

 

8.3 SPONSORSHIP PACKAGES 

PACKAGE 

Gold 

DESCRIPTION 

Official Opening Dinner 

or 

Africa Fusion Evening 

or 

Awards / Cultural Dinner 

PRICE (USD) 

12 000 

SPONSOR BENEFITS 

  • Overall branding of the dinner in conjunction with the event.
  • Sole display of marketing material and activation within the venue.
  • Oversight and direction of the dinner programme to promote the sponsor’s objectives.
  • Oversight of the dinner theme and delegates’ dress code.
  • 3 complimentary delegate passes to the conference (does not include accommodation).
  • Provision of delegate database, exhibition space (optional), and access to the event linkage/meeting system.

 

PACKAGE 

Silver 

DESCRIPTION 

Full Day (Option to Choose Day 1, 2, or 3) 

Provision of Delegates Apparel in the 

Form of Golf Shirts and Caps (Day 2 & 3) 

PRICE (USD) 

9 000 

SPONSOR BENEFITS 

  • Overall branding of the full-day programme, including lunch, in conjunction with the marketers.
  • Delegates dressed in sponsor shirts and caps co-branded with the event logo.
  • Sole display of marketing material during the luncheon and oversight and direction of the lunch.
  • Programme to promote the sponsor’s objectives with a 5-minute marketing pitch slot to promote the sponsor’s products or services.
  • 2 complimentary delegate passes to the conference (does not include accommodation).
  • Access to event linkage/meeting system and optional exhibition space.

 

8.4 SPONSORSHIP PACKAGES 

PACKAGE 

Bronze (Session Sponsor) 

DESCRIPTION 

6 Sessions to Choose From 

PRICE (USD) 

2300 

SPONSOR BENEFITS 

  • Branding on event pre-marketing communications.
  • 1 complimentary delegate pass (does not include accommodation).
  • 1 banner placement in exhibition areas.
  • 6 sqm exhibition space.

 

PACKAGE 

Delegates Gifts Sponsors  

Items for 600 Delegates (Option to Choose Any of Each Item) 

DESCRIPTION 

Conference Bags, Branded Cooler Bags, Umbrellas, Gift Sets, Golf Shirts 

PRICE (USD) 

6000 

SPONSOR BENEFITS 

  • Display of branded items outside the conference venue.
  • Co-branding of promotional items.
  • Logo displayed in print adverts about the event.
  • Announcement of sponsor during the closing ceremony.
  • 1 complimentary delegate pass (does not include accommodation).

 

8.5 SPONSORSHIP PACKAGES 

PACKAGE 

Conference Stationery 

DESCRIPTION 

Sponsor all Conference Stationery, Including Notebooks, Pens, Folders and Programmes 

PRICE (USD) 

2300 

SPONSOR BENEFITS 

  • Sponsor logo featured in all stationery items.
  • Sponsor logo featured in all communication material.
  • 1 delegate pass (no accommodation).
  • 1 banner placement in exhibition areas.
  • 6 sqm exhibition space.

 

AFRICAN 

MARKETING 

CONFEDERATION 

 

AMC Website MSK Website 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.