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A.M.C. NEWS

Networking, knowledge and downtime at AMC Conference in Mombasa

By our African Marketing Confederation News Team | 2024

Hermawan Kartajaya, long-time collaborator with marketing legend Philip Kotler, will deliver the keynote address at the conference.

Marketers across the globe need to come up with innovative campaigns as they seek to ensure that their brand remains resilient and top of mind in today’s demanding socio-economic environment.

A scene from the 2023 AMC Conference held in Uganda. Photo: UMS

Not only are companies’ strategic decisions being based on less share of wallet as stagnating economic growth across the globe hits private incomes and corporate earnings, but also as new technologies become increasingly embedded in business and marketing operations.

 

It is against this backdrop that the African Marketing Confederation’s (AMC’s) third annual conference will be held in Kenya’s historic trading hub, Mombasa, between 25 and 27 September 2024.

 

“The conference promises a fantastic networking opportunity, the chance to delve into brand resilience in economically uncertain times, hear solutions implemented by peers in the industry, as well as providing delegates some down time at the Sarova Whitesands Beach Resort,” says Irene Gregory, CEO of South Africa’s IMM Institute, a founding member of the AMC.

 

Visionary in modern marketing

 

Adds Helen McIntee, AMC President: “The keynote address will be given by Hermawan Kartajaya, who is a globally recognised visionary in modern marketing, renowned for his collaboration with Philip Kotler, the Father of Modern Marketing, in co-authoring 12 influential books since 1998.”

 

This year’s conference will also welcome delegates from the Asia Marketing Federation (AMF), with which the AMC signed a memorandum of understanding in May this year. Representatives from the CIM (UK) will again be in attendance as well.

 

South African marketers wishing to attend the conference can contact the IMM Institute at info@imminstitute.co.za before the end of July to secure early bird tickets with a discount of 20%, or before the end of August for a discount of 10%.

 

Further information about the conference is available here.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.