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Ad spend

Marketing Spend

Marketing Spend

The knee-jerk reaction in a recessionary environment is to reduce spending on marketing. But study finds it’s detrimental in the longer term.

Ad Spend

Ad Spend

Media price inflation, soccer World Cup advertising and important international elections will boost spending on ads.

Advertising

Advertising

Global advertising sector is now predicted to grow at 8.4% in 2022, more than one percent less than previous expectations, says report.