Global adspend is set to top US$1-trillion for first time in 2024
But concerning dominance of ‘big five’ tech firms will see them take over half of all global advertising spending this year.
But concerning dominance of ‘big five’ tech firms will see them take over half of all global advertising spending this year.
Digital advertising is expected to rise by 8% next year, says Magna. OOH and digital video will be among the best performers.
Apple’s decision to block ad-tracking by default on its iPhones will have a big impact, as will Google’s third-party data moves.
Big tech businesses have moved from being ad-investment sceptics, to ranking among the globe’s biggest-spending advertisers.