Advertising
But too many soft KPIs and the wrong KPIs are a rising concern for agencies, a study by the World Federation of Advertisers finds.
But too many soft KPIs and the wrong KPIs are a rising concern for agencies, a study by the World Federation of Advertisers finds.
Auto brand is moving from FCB after six decades to align its account globally through Publicis, which represents Toyota in other markets.
Indian-born female exec is described as a ‘champion of creativity’ with an ‘uncompromising focus on generating impact’.
FMCG giant appoints new advertising agency to provide creative solutions across a portfolio of its leading brands.