Advertising
But too many soft KPIs and the wrong KPIs are a rising concern for agencies, a study by the World Federation of Advertisers finds.
Advertising agencies
Advertising Agencies
Auto brand is moving from FCB after six decades to align its account globally through Publicis, which represents Toyota in other markets.
Executive Appointments
Indian-born female exec is described as a ‘champion of creativity’ with an ‘uncompromising focus on generating impact’.
Agency New Business
FMCG giant appoints new advertising agency to provide creative solutions across a portfolio of its leading brands.
