National tourism campaign used visuals taken in other countries
DDB agency in Philippines issues an apology after video to promote local tourism found to have used footage from four other nations.
DDB agency in Philippines issues an apology after video to promote local tourism found to have used footage from four other nations.
Study says around 7.5% of the total agency workforce could have their jobs replaced, but creative problem-solving roles will thrive.
Agencies have always hated pitching. Is the answer to reframe pitches into paid projects that make pitch consultants into partners?
Dutch city is an increasingly influential hotbed of industry creativity and Flume sees it as the next step in the local agency’s growth.
Agencies did more new business pitches in 2022, but the value of the business they won decreased notably. Is the AOR model on the way out?
Competitive agency review sees McDonald’s choose TBWA Hunt Lascaris to be its lead strategic marketing and communications agency.
But too many soft KPIs and the wrong KPIs are a rising concern for agencies, a study by the World Federation of Advertisers finds.
Auto brand is moving from FCB after six decades to align its account globally through Publicis, which represents Toyota in other markets.
Indian-born female exec is described as a ‘champion of creativity’ with an ‘uncompromising focus on generating impact’.
FMCG giant appoints new advertising agency to provide creative solutions across a portfolio of its leading brands.