Advertising Creativity
Well-known Africa-based creative is to join the board of the One Club for Creativity for a three-year term of office.
Well-known Africa-based creative is to join the board of the One Club for Creativity for a three-year term of office.
Tech giant releases a new video ad that is almost nine minutes long. And it’s attracting close to a million views a day on YouTube.
Canadian researchers say they’ve discovered how marketers can leverage strategic thinking to create advertising that increases sales.
Advertising agencies in many countries are struggling to attract the right creative staff. The solution may be to emulate the film business.
After a Covid-enforced break from its traditional home on the French Riviera, the global industry awards will make a 2022 comeback.
LinkedIn study finds many chief marketing officers believe the trend to hybrid working models could stifle the generation of ideas.