Advertising Creativity
Well-known Africa-based creative is to join the board of the One Club for Creativity for a three-year term of office.
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Well-known Africa-based creative is to join the board of the One Club for Creativity for a three-year term of office.
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Tech giant releases a new video ad that is almost nine minutes long. And it’s attracting close to a million views a day on YouTube.
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Canadian researchers say they’ve discovered how marketers can leverage strategic thinking to create advertising that increases sales.
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Advertising agencies in many countries are struggling to attract the right creative staff. The solution may be to emulate the film business.
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After a Covid-enforced break from its traditional home on the French Riviera, the global industry awards will make a 2022 comeback.
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LinkedIn study finds many chief marketing officers believe the trend to hybrid working models could stifle the generation of ideas.