Influencer Marketing
Association of National Advertisers says measuring the success organic influencer marketing has been an ongoing challenge.
Association of National Advertisers says measuring the success organic influencer marketing has been an ongoing challenge.
Reliable and usable audience measurement is the holy grail for any medium and one that Out-of-Home has struggled with in the past.
Global research giant Nielsen has revealed plans to launch an industry-wide Impressions-First Initiative next year.