Advertising Spending
The well-known video-sharing site has consistently underperformed in 2022 and failed to meet the market’s revenue expectations.
The well-known video-sharing site has consistently underperformed in 2022 and failed to meet the market’s revenue expectations.
Increased competition from new platforms and reduced spending by advertisers worried about a recession has hit Facebook and Instagram.
Tougher times in the advertising sector and the chaos of the failed Musk takeover have been blamed for below-par Second Quarter results.
Revenue will still be above pre-Covid levels, but significantly down on 2021. Social media ads to take a big hit.