Advertising Spending Archives - African Marketing Confederation

Agency Business

Agencies did more new business pitches in 2022, but the value of the business they won decreased notably. Is the AOR model on the way out?

Major brands that paused their spending on the social media platform when Musk took over are continuing to place their adspend elsewhere.

Digital advertising is expected to rise by 8% next year, says Magna. OOH and digital video will be among the best performers.

But the silver lining is that October outperformed all other months so far in 2022. Digital, OOH and newspapers are among categories that grew.

Traditional media remains stronger on the continent than in developed markets, with relatively high cost of digital access being a factor.

The well-known video-sharing site has consistently underperformed in 2022 and failed to meet the market’s revenue expectations.

Organisation says its recommendations will help marketers to make informed decisions on the value of each technology and service offering.

Apple’s decision to block ad-tracking by default on its iPhones will have a big impact, as will Google’s third-party data moves.

Media price inflation, soccer World Cup advertising and important international elections will boost spending on ads.

Revenue will still be above pre-Covid levels, but significantly down on 2021. Social media ads to take a big hit.