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Advertising Spending

Agency Business

Agency Business

Agencies did more new business pitches in 2022, but the value of the business they won decreased notably. Is the AOR model on the way out?

Advertising

Advertising

Major brands that paused their spending on the social media platform when Musk took over are continuing to place their adspend elsewhere.

Ad Spend

Ad Spend

Media price inflation, soccer World Cup advertising and important international elections will boost spending on ads.