Good growth continues in South Africa’s digital advertising industry
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
To maximise conversion rates, informational ads with indirect links are best for subscription channels, but use emotional ads for recommendation channels.
There are absolutely no barriers to the use of humour in ads – regardless of media channel, region or category – says industry expert.
Industry must raise its focus from maintaining global share at around 5%, to increasing to 10% by 2030, global gathering hears.
Growth is expected to resume in 2023 at more than double the rate of last year, with the retail sector being the biggest spender.
Annual ranking reveals agencies, campaigns, agency groups and brands that were on top of their creativity game in 2022.
Advertising spending on traditional media showed a surprise uptick in developed markets in 2022. What will 2023 bring?
Advertising spending on traditional media showed a surprise uptick in developed markets in 2022. What will 2023 bring?
Digital advertising is expected to rise by 8% next year, says Magna. OOH and digital video will be among the best performers.
But the silver lining is that October outperformed all other months so far in 2022. Digital, OOH and newspapers are among categories that grew.