Advertising Strategy Archives - African Marketing Confederation

Online Advertising

Even if you’re familiar with Google Ads campaigns, you may be missing a few tricks of the trade, says industry expert.

As spending on traditional advertising starts to increase again, marketers must ensure consumers don’t ‘zap’ their TV ads.

Media price inflation, soccer World Cup advertising and important international elections will boost spending on ads.

Fast-food brands Burger King and KFC were among those to quickly poke fun at controversial outgoing PM Boris Johnson.

Revenue will still be above pre-Covid levels, but significantly down on 2021. Social media ads to take a big hit.

The increasingly blurred lines between work and private time have inspired clever campaigns from both Heineken and Stella Artois this month.

Global advertising sector is now predicted to grow at 8.4% in 2022, more than one percent less than previous expectations, says report.

Heineken suggests stressed-out employees use a near-magical bottle opener to immediately shut down all work apps and work-related devices.

Advertisers can develop a brief and share it with the platform’s creator community, who will then produce videos to turn into ads.

As professionals and white-collar employees return to their desks in many global cities, brands want to reach them as they commute.