Traditional Advertising

Advertising spending on traditional media showed a surprise uptick in developed markets in 2022. What will 2023 bring?

Advertising spending on traditional media showed a surprise uptick in developed markets in 2022. What will 2023 bring?

Advertising Spending

Digital advertising is expected to rise by 8% next year, says Magna. OOH and digital video will be among the best performers.

But the silver lining is that October outperformed all other months so far in 2022. Digital, OOH and newspapers are among categories that grew.

High-profile names from TV, movies, music and social media feature in global ad that has 10 languages and four dialects.

Auto brand is moving from FCB after six decades to align its account globally through Publicis, which represents Toyota in other markets.

New DOOH technology enables audiences to engage, participate and shape what is being displayed on the screens.

Brands like Google, Uber, Microsoft and Airbnb don’t try to disrupt or stand out from the crowd, because they are already outside of it.

Specialist advertising sales company to provide support, training, lines of credit and local billing to advertisers in the Ghanaian market.

Koo Govender’s “priority will be to drive impact for the agency’s clients by helping them win in a platform world”, company says.