Good growth continues in South Africa’s digital advertising industry
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
But concerning dominance of ‘big five’ tech firms will see them take over half of all global advertising spending this year.
The decades-old relationship between content, audiences and advertising is being eroded by data-rich performance channels like retail media.
Advertising spending on traditional media showed a surprise uptick in developed markets in 2022. What will 2023 bring?
Advertising spending on traditional media showed a surprise uptick in developed markets in 2022. What will 2023 bring?
But understanding remains low and only 15% of people know what it is and can explain it to someone else.