More than 60% of global marketers optimistic about business in 2024
While marketers in many countries are worried about a recession, there is also optimism regarding the business climate and marketing budgets.
African Marketing News
Recommendations to help media buyers optimise programmatic investments
US industry body warns marketers to be vigilant as programmatic media is ‘complex’ and ‘can be non-transparent’.
Real global advertising spend will likely only rise by 2.5% next year
Dentsu says big events like the Euro 2024 soccer finals and US presidential election will help to push up spending.
How to choose an SEO agency that will deliver the right results
Look for transparency, check results of previous projects, and request an air-tight scope of partnership, advises industry expert.
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SA consumers shopped around more and spent less on Black Friday
More people also took advantage of deals to buy everyday items, rather than spending on big-ticket luxury goods.
Giant scented candle helps stressed holiday shoppers to unwind
Bath and body well-being brand creates a 3m-high candle and lights it in a busy Christmas shopping precinct to encourage people to ‘reset’.
Corporate social responsibility credentials could help maintain sales
Data from 2008 recession indicates that, in another recession, the amount spent on higher-priced Fair Trade goods may actually increase.
‘Best Global Brands Report 2023’ finds that brand growth is slowing
Interbrand study says lack of growth mindset, weaker brand leadership and poor forecasting are among the key reasons.
Grey announces appointment of new President of its South African operation
Tlali Taoana has experience in strategy, marketing and executive roles, and will expand the capabilities of the business.
