Findings show that self-checkout systems – despite advantages in speed, ease of use and cost reduction – can decrease customer loyalty.
New research: Do self-service checkouts impact grocery store loyalty? Read More »
With internet access still limited, millions of Africans are staying tuned to traditional radio. But digital audio options are increasing.
Radio in Africa: Tuned into the people and in tune with the future Read More »
Researchers find that, because slow motion is easier to process, it feels pleasing to viewers and often results in a more positive response
Slow motion in videos increases ‘likes’ and promotes brand preference Read More »
Issue 4 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
In-depth insights and thought leadership for Africa’s marketing professionals Read More »
‘Africa Life 2023-2024’ examines key markets in East and West Africa, finding changing consumption habits in response to economic difficulties – but positives, too.
Challenging times for Africa, but resilience and optimism give hope Read More »
Experienced as an account lead and strategist, Chishimba Musonda takes over the reins of the business she joined in 2020.
Creator content marketing is a powerful vehicle for driving impact Read More »
Advertisers are finding tremendous success adding it to their marketing mix alongside studio content advertising, says IAB.
Creator content marketing is a powerful vehicle for driving impact Read More »
Delegates hear of an unfolding new era in the continent’s media research, where in-moment studies will be crucial.
Conference discusses navigating Africa’s changing media landscape Read More »
Researchers conclude that the prevalence of misinformation may cause consumers to develop mistrust mindsets that impact their behaviour.
Trust in brands may be eroded as awareness of misinformation increases Read More »
With internet access still limited, millions of Africans are staying tuned to traditional radio. But digital audio options are increasing.
Radio in Africa: Tuned into the people and in tune with the future Read More »
info@africanmarketingconfederation.org
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.