African Marketing Archives - African Marketing Confederation

Heineken’s big African strategy looks set to finally go ahead

SA’s Competition Tribunal follows its Namibian counterpart by clearing the way for a new local beer and beverages giant to take on AB InBev.

Local arm of the global digital media sales specialist is targeting pan-African expansion and aims to solidify position as a preferred partner.

These consumers still desire a luxury timepiece, but are driving a growing second-hand market because they see it as ‘more sustainable’.

Hardware and building supplies chain Builders Warehouse leaves Nairobi less than three years after opening its doors.

Sailor who survived 24 days adrift on a meagre diet that included Heinz tomato sauce is to receive a new boat from the multinational brand.

Build stronger brands and customer resilience with experience-driven loyalty programmes, and collect first-party data instead of cookies.

Paid influencers fawning over a procession of products is damaging their personal brands and losing them followers. Enter the ‘de-influencer’.

AI and machine learning offer pros and cons, but there is scepticism across about its potential to replace human content writing roles.

‘TikTok is every industry’s best friend this year’, researchers say after analysing 5-million digital marketing posts across 14 industries.

Strong experience in the FMCG sector sets up experienced marketer and business executive for senior pan-African role.