Ditch the lengthy and expensive new business pitch, says Forrester
Agencies have always hated pitching. Is the answer to reframe pitches into paid projects that make pitch consultants into partners?
Agencies have always hated pitching. Is the answer to reframe pitches into paid projects that make pitch consultants into partners?
Dutch city is an increasingly influential hotbed of industry creativity and Flume sees it as the next step in the local agency’s growth.
Agencies did more new business pitches in 2022, but the value of the business they won decreased notably. Is the AOR model on the way out?
Competitive agency review sees McDonald’s choose TBWA Hunt Lascaris to be its lead strategic marketing and communications agency.
How do you, as an agency, negotiate with a client that thinks you’re nothing more than a commoditised service provider?