Competition watchdog in the UK warns of negative AI consequences
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
Artificial Intelligence
Why CX professionals should use generative AI to create synthetic data
This can be useful for marketers who need to analyse customer data sets, but can’t use identifiable personal information.
African CEOs are leveraging AI to accelerate customer experiences
Top execs want to use advanced forms of AI and analytics for better customer service and improve productivity. But it’s not plain sailing.
US agencies are likely to lose 32,000 jobs to automation by 2030
Study says around 7.5% of the total agency workforce could have their jobs replaced, but creative problem-solving roles will thrive.
Most important factors in hotel guests’ acceptance of AI technology
Researchers say it’s important for hotels to be accountable and transparent about data privacy and security to ensure AI is used responsibly.
Ad industry giant Publicis joins effort to ensure responsible AI
Company joins Steering Committee of C2PA, which aims to advance the future of responsible digital media creation, publication and sharing.
Embrace AI to help understand our consumers’ evolving behaviour
Artificial intelligence is poised not only to reshape marketing processes, but will also transform the consumer landscape.
Most organisations currently in ‘exploration mode’ with generative AI
Snap poll of more than 2,500 executives finds just 11% of those questioned had no AI-related programmes currently underway.
Order-taking chatbots being trialled at fast-food drive-thrus in US
Artificial intelligence is powering various pilot programmes to test order-taking effectiveness and customer reaction.
Exploring the role of artificial intelligence in the PR environment
PR has long been a people-centric field. However, we’re witnessing a paradigm shift as AI complements and enhances human efforts.
