Audience Measurement
Service aims to provide a more comprehensive snapshot of consumer TV viewing habits that have changed rapidly in recent years.
Service aims to provide a more comprehensive snapshot of consumer TV viewing habits that have changed rapidly in recent years.
The aim is to promote growth of the sector and to update best practice for the burgeoning digital OOH era.
Aim is to give advertisers, marketing agencies and TV networks detailed viewership figures for specific ads, rather than averages.