Sustainability perceptions must be aligned with actual performance
Innovative auto brand Tesla has more than US$4.1-billion at risk, exceeding than any other brand in a new study.
Innovative auto brand Tesla has more than US$4.1-billion at risk, exceeding than any other brand in a new study.
Study finds brand acquisitions may not work out as planned, as consumer perceptions of the brand become tainted. But this can be mitigated.