New research determines why consumers like, or dislike, slogans
Research team identifies five linguistic properties that have opposing effects on whether a slogan is liked or remembered.
Research team identifies five linguistic properties that have opposing effects on whether a slogan is liked or remembered.
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
Regional brand survey, involving all 16 regions of Ghana, aims to unearth and highlight the economic and tourism opportunities in each area.