When a smaller fast-food brand launched a new meal, it’s bigger rivals began some banter – which benefitted the small brand most.
Study examines how X banter with competitors boosted a product launch Read More »
Four past and current soccer stars go on a ‘pub crawl’ in search of a bar showing the big game – and stocking Lay’s potato chips.
Lay’s unveils star-studded lineup for new Champions League campaign Read More »
Celebrities and organisations with social-cause agendas could use the power of fanbases to successfully push their social goals.
Researchers study how celebrity endorsements may drive advocacy by fans Read More »
Swain has more than 20 years of experience in brand transformation, product innovation and strategic growth.
Dentsu X appoints Marcel Swain as Managing Director for South Africa Read More »
Telecoms brands feature strongly in the 2025 South African branding report. So do banking groups and retail chains.
MTN brand still leads the pack, latest Brand Finance study finds Read More »
Last year MTN gifted a vehicle to a single mother of five to replace her ‘death trap’ pickup. This year, they again came to the rescue.
MTN Uganda and Nissan come to the aid of struggling fruit vendor Read More »
Busy intersection swapped the roar of traffic for the clip-clop of Zebra hooves on International Zebra Day. Or so it seemed.
Bank dazzles with its creative ‘zebra crossing’ idea in Sandton CBD Read More »
Promoting ownership by minorities or disadvantaged groups impacts consumer perceptions, especially during crises, study finds.
How emphasising brand ownership by a particular group creates empathy Read More »
Consumers in Africa and elsewhere increasingly expect brands to use DEI thinking to avoid insulting, insensitive or biased messaging.
Why inclusivity can be a catalyst for authentic connections Read More »
Experienced marketer returns to the South African Broadcasting Corporation, where she began her career in 2011.
Busisiwe Phakathi appointed marketing manager at radio station 5FM Read More »
info@africanmarketingconfederation.org
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.