Business Strategy Archives - African Marketing Confederation

E-commerce

E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.

The Metaverse magic that Mark Zuckerberg promised the world seems in short supply, as struggling company fires another 10,000 workers.

Dutch city is an increasingly influential hotbed of industry creativity and Flume sees it as the next step in the local agency’s growth.

SA’s Competition Tribunal follows its Namibian counterpart by clearing the way for a new local beer and beverages giant to take on AB InBev.

Opening of compact-format outlet at Luanda International Airport in late 2022 is latest expansion move in the Southern African country.

Hardware and building supplies chain Builders Warehouse leaves Nairobi less than three years after opening its doors.

Before positioning a product or services relative to competitors, managers must decide in what form the innovation will go to market.

‘Fast’, ‘adaptable’ and ‘flexible’ will be key to success in an unpredictable world, company CEO tells investors and financial analysts.

Avoiding rigid and hierarchical marketing models enhances the vital free flow of information in the early stages of operations, study finds.

Business exec Bongumusa Makhathini takes over the reins to drive company’s growth strategy in South Africa and elsewhere on the continent.