Reebok refocuses its strategy through tie-up with basketball legend
Shaquille O’Neal, former NBA superstar, becomes President of Reebok Basketball and will cultivate relations with athletes and organisations.
Shaquille O’Neal, former NBA superstar, becomes President of Reebok Basketball and will cultivate relations with athletes and organisations.
Wunderman Thompson and VMLY&R will join forces from next year, forming a new creative giant claimed to be industry’s largest.
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
Can they get a foot in the door and take market share from the big global sneaker names? African brands think they can.
Pieter Boone steps down after a short tenure and is being replaced by Sean Summers, who was CEO until 2007.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
Nigerian-born Alex Okosi moves from EMEA role with YouTube to assume new Africa-wide position with search engine giant.
Rollout of 25 service stations in rural communities will help local businesses, and improve banking and pharmacy access for residents.
Papa John’s, which already operates in more than 5,500 outlets in 60 countries, now has Kenya and Uganda in its sights.