Social Media
A drop in advertising revenue due to Apple’s new privacy policy and increased competition from the likes of TikTok are said to be factors.
A drop in advertising revenue due to Apple’s new privacy policy and increased competition from the likes of TikTok are said to be factors.
New appointee brings a wealth or experience gained in African and Middle Eastern countries providing digital, ATL and BTL strategies.
New Johannesburg office is to serve as a springboard for developing business opportunities across the continent.
Companies tend to set unrealistic goals and underestimate how local factors may impact consumer buying decisions.
The research also informs governments and organisations about how best to help entrepreneurs in developing countries.
Nigerian-based company says consumer demand saw its orders increase by 40 percent year-on-year and revenue rise by 44 percent.
Company says it wants to scale the production of certain fresh food staples, which will reduce the cost to end users.
Facebook’s parent company doesn’t just live on the internet anymore. It could soon be in a mall near you.
New entrant Entravision says Kenya has ‘incredible talent and an advertising ecosystem primed with opportunity’.
Too many companies looking to expand into Africa do so on the back of outdated, or even non-existent, market research data.