Influencers can be mavericks. But brands that control them too tightly risk their campaign losing authenticity – and audience numbers.
Influencers and audiences prefer endorsement deals without restrictions Read More »
New 90-second spot timed for Euro 24 and Copa America tournaments and features a host of big-name soccer stars.
Adidas launches campaign ahead of soccer events in Europe and America Read More »
British supermarket chain’s lop-sided billboard emphasises falling prices. But locals thought the billboard was about to fall too.
Supermarket’s falling prices – and ‘falling’ billboard – go viral Read More »
New campaign unveiled this month aims to convey the brand’s ‘unique connection with speed’ ahead of Olympics and Euro 2024.
Sports icon Puma launches first worldwide brand campaign in a decade Read More »
Do you embrace brands that make you feel connected to your roots and hark back to simpler, perhaps happier, times?
‘Good old days’: The power and pull of nostalgia in marketing Read More »
Soccer star and fashion icon is the face of a new campaign to ‘kick off a powerful wave of growth around the world’ for the brand.
David Beckham fronts new marketing campaign for Stella Artois beer Read More »
Campaign is aimed at Gen Z professionals, said to be the least confident of all generations when it comes to navigating their working lives.
LinkedIn’s coffee truck gives Gen Zedders career advice on the go Read More »
CBL introduces 7UP to its brand portfolio, as PepsiCo’s brand strategy aims to reshape consumer preferences in East Africa.
Ugandan beverages giant launches another global soft drinks brand Read More »
Out-of-home advertising billboards can be intrusive and block out the sunlight. Beer brand’s new campaign lets the sunshine in.
Corona beer’s bright OOH idea: A billboard with no advertisement Read More »
Shoes have a secret compartment in the sole to ensure a soft drink mini-can is ‘always within a leg’s reach’.
Pepsi uses basketball legend’s size-22 shoes for brand activation Read More »
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.
