Study finds a disconnect between CMOs anticipating AI disruption and recognising the personal transformation required to lead it.
Lack of AI literacy will soon be among top reasons CMOs are replaced Read More »
Average tenure among CMOs in the S&P 500 is just 4.1 years, compared to 5.0 years for all C-suite roles at those companies – report.
CMO tenure: Snapshot of an expanding role for marketing leaders Read More »
CMOs are navigating unprecedented complexity and growing expectations for accountability. But demonstrating ROI isn’t always easy.
CMOs are still struggling to justify their spending to the CFO Read More »
NielsenIQ believes the outlook for chief marketing officers next year will be characterised by efficiency and proving impact.
CMOs face a ‘reputation and results’ reckoning in 2026 – report Read More »
Too many CEOs may have a blind spot when it comes to introducing tech innovations: they consult the CTO but not the CMO.
Why don’t CEO’s consult their CMOs more frequently on innovations? Read More »
Boston Consulting Group study finds optimism over GenAI has risen markedly among marketing bosses, while concerns have dropped.
Over 70% of CMOs plan to spend big on GenAI over next three years Read More »
Seacom has announced the appointment of Mandisa Ntloko-Petersen as its new Group Chief Marketing Officer. Seacom is a private telecommunications company that provides data services, internet bandwidth and ICT infrastructure across Africa – including subsea cables and a continent-wide IP-MPLS network
Seacom appoints Mandisa Ntloko-Petersen as Group Chief Marketing Officer Read More »
Highly experienced company executive will leverage her varied industry background in new role as Chief Marketing Officer.
Nigeria’s AXA Mansard appoints Adebola Surakat as new marketing head Read More »
Despite most CMOs believing such partnerships are vital, about a third of these collaborations are not effective, new report states.
Marketing-security partnerships must keep customer data secure Read More »
Vilosha Soni is confirmed as CMO for a diverse portfolio of PepsiCo brands. She brings with her extensive FMCG experience.
PepsiCo SA appoints ‘lifelong learner’ to Chief Marketing Officer role Read More »
