Amazing tale of survival at sea becomes a high-profile PR opportunity
Sailor who survived 24 days adrift on a meagre diet that included Heinz tomato sauce is to receive a new boat from the multinational brand.
Communications strategy
Greenwashing
Oil companies spend big on ‘green’ PR, but only 12% of their average capital expenditure on low-carbon investments, research finds.
Brand Storytelling
Getting customers to fall in love with your brand is as simple as following the plot of your favourite film.
