Addressing the information gap in a key Nigerian retail segment
New research project aims to cast more light on the country’s poorly understood durable and consumer electronics retail market.
Consumer Insights
Consumer Insights
Post the pandemic, inflation costs on the continent are surging upwards – and consumers are understandably worried.
Consumer Trends
The African cultural revolution is permeating how consumers on the continent want to interact with brands, study finds.
Consumer Trends
A Covid-induced growth of the informal market may be one of the most important points to emerge from research for a new book.
Consumer insights
As shopping and other consumer activities become more ‘normalised’ around the world, three in five people express future optimism.
Consumer insights
Businesses must mandate staff to help ensure a customer experience takes place, rather than simply pushing products.
