Consumer Insights
Post the pandemic, inflation costs on the continent are surging upwards – and consumers are understandably worried.
Post the pandemic, inflation costs on the continent are surging upwards – and consumers are understandably worried.
The African cultural revolution is permeating how consumers on the continent want to interact with brands, study finds.
A Covid-induced growth of the informal market may be one of the most important points to emerge from research for a new book.
As shopping and other consumer activities become more ‘normalised’ around the world, three in five people express future optimism.
Businesses must mandate staff to help ensure a customer experience takes place, rather than simply pushing products.