Consumer Trends Archives - African Marketing Confederation

Global Trends

Ipsos Global Trends 2023 study finds the ‘new world disorder’ brings huge distrust – but also opportunity and a need to be responsible.

Big decreases forecast in fashion, health and beauty. Homeware, sports, home entertainment and virtual online activities also face pressure.

Study identifies ‘global macro movements’ across human behaviour that will shape business, culture and society in the coming year.

Wunderman says the rise of the ‘Joyconomy’ creates opportunities for brands who tap into people’s desire for inspiration and optimism.

The Economist examines the formidable mass of younger buyers with a very different mindset to their predecessors.

Annual Euromonitor study finds that authenticity, digitisation in purchasing, and disruptive Gen Zeders are among the top trends.

Marketers stuck in their pre-pandemic strategies risk missing a shift in behaviour taking place at the intersection of work and life.

Nearly 40% of consumers in 28 countries surveyed by Ipsos think that inflation is the biggest challenge facing them right now.

Consultancy says this “represents a strategic inflection point for companies” and a significant opportunity to influence the way we live.

Going retro, going in-house and getting the last-mile delivery spot-on are all becoming increasingly important to the world’s consumers.