The Metaverse
Consultancy says this “represents a strategic inflection point for companies” and a significant opportunity to influence the way we live.
Consumer Trends
Consumer Trends
Going retro, going in-house and getting the last-mile delivery spot-on are all becoming increasingly important to the world’s consumers.
Consumer Trends
Online shopping is rising rapidly, but big brands are not tailoring their products and messages for the unique township ecosystem.
The Metaverse
But understanding remains low and only 15% of people know what it is and can explain it to someone else.
Consumer Values
New research shows that a winning approach for connecting with African consumers requires a combination of local awareness, cause orientation and global alignment.
Business Strategy
Changes that consumer-facing businesses make in the new Covid world must be rooted in trusted data and up-to-the-moment forecasts: GfK boss.
Consumer Trends
Trend-spotting is an important skills for successful marketers. So too is moving quickly to capitalise on them.
Lifestyle Trends
Gym-going habits have fallen due to the pandemic, but more people seem determined to pursue physical activities.
Consumer Trends
An environment of uncertainty is changing the way consumers think and how they go about their shopping, researchers find.
Growth Strategies
Fjord Trends 2022 investigates human behaviours relevant to marketers that will affect culture, society and business in the coming year.
