fbpx

Consumer Trends

Global Trends

Global Trends

Ipsos Global Trends 2023 study finds the ‘new world disorder’ brings huge distrust – but also opportunity and a need to be responsible.

Shopper Insights

Shopper Insights

Big decreases forecast in fashion, health and beauty. Homeware, sports, home entertainment and virtual online activities also face pressure.

Consumer Trends

Consumer Trends

Wunderman says the rise of the ‘Joyconomy’ creates opportunities for brands who tap into people’s desire for inspiration and optimism.

Consumer Trends

Consumer Trends

Marketers stuck in their pre-pandemic strategies risk missing a shift in behaviour taking place at the intersection of work and life.

The Metaverse

The Metaverse

Consultancy says this “represents a strategic inflection point for companies” and a significant opportunity to influence the way we live.