‘Marketing effectiveness’ should not focus on short-term perspectives like stimulating demand and reducing customer-acquisition costs.
How to harness marketing effectiveness amidst the chaos Read More »
Report unpacks the dynamics of the Tanzanian consumer landscape, examining the latest trends, demographics and purchasing behaviours.
Key consumer trends that Tanzanian CMOs need to be aligning with Read More »
Report unpacks the dynamics of the Tanzanian consumer landscape, examining the latest trends, demographics and purchasing behaviours.
Key consumer trends that Tanzanian CMOs need to be aligning with Read More »
Rising incomes, expanding population and urbanisation have increased client demand for Ugandan FMCG shopper data.
As Uganda’s FMCG sector grows, Kantar launches first consumer panel Read More »
Study examines long-term impact of the method, which capitalises on psychology and prompts to encourage consumers to make a purchase.
‘Nudging’ consumers is a common marketing tactic, but carries risk Read More »
Workers in Morocco and Egypt among those being laid off as consumers boycott the coffee shop chain and other US-based businesses.
Starbucks is shedding staff in North Africa due to Gaza boycotts Read More »
‘Africa Life 2023-2024’ examines key markets in East and West Africa, finding changing consumption habits in response to economic difficulties – but positives, too.
Challenging times for Africa, but resilience and optimism give hope Read More »
‘Africa Life 2023-2024’ examines key markets in East and West Africa, finding changing consumption habits in response to economic difficulties – but positives, too.
Challenging times for Africa, but resilience and optimism give hope Read More »
Latest Marketing All Product Survey data for SA provides invaluable insights into consumer media, product consumption and spending shifts.
Webinar will unpack three years of data on consumption patterns Read More »
Bewildering growth of tech and desire for human connection is leading people to slow down and opt for a more mindful lifestyle.
VML study says ‘slow living’ lifestyle is set to shape year ahead Read More »
info@africanmarketingconfederation.org
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.