Study finds that transparent windows or cut-outs in packaging create greater psychological affinity with shoppers.
Transparent product packaging heightens our sense of ownership Read More »
With the war in the Middle East disrupting global supply lines and pushing up a range of costs, consumers will have to pay more.
Supply chain bottlenecks and rising oil costs set to hit consumers Read More »
But global insights company Kantar believes now is not the time for brands to dial back on their sustainability marketing efforts.
Consumers face climate burnout as fears over conflicts increase Read More »
People are not ignoring their current hardship, say researchers. Rather, they are recalibrating around it and foreseeing a brighter future.
Nigeria’s consumer optimism paradox and what it means for marketers Read More »
New study helps marketing researchers to understand what is top of mind when consumers are making purchasing decisions.
Why well-known brands invest millions in repetitive advertising Read More »
Brands need to work out how they strike a balance between leveraging AI and reaching consumers in a way that still feels genuine.
Brands must find better balance between AI and authenticity in 2026 Read More »
Six-country study finds that younger, more optimistic, consumers will drive a retail revolution across the continent.
BCG examines how young consumers are reshaping Africa’s retail future Read More »
African consumers are facing rapid change and many social stressors, resulting in significant changes to buying behaviours.
Research highlights how consumers are battling with cost of living Read More »
Market researchers believe it’s not simply bargain hunting. It is a recalibration by consumers of what constitutes value.
Ghanaian consumers reward brands giving ‘relief at the shelf’ Read More »
Cost-per-wear reframes sustainability as smart spending, while supposedly cheap fast fashion suddenly appears more expensive, study suggests.
Labelling clothes with cost-per-wear details could curb fast fashion Read More »
