Agencies will often push content marketing as a way to generate leads and improve brand visibility. But there are pitfalls.
Downsides of content marketing your agency isn’t telling you about Read More »
Be sure to incorporate the best practices that many great content strategies and content pieces have in common.
Forget ‘puff’ pieces and invest in highly credible content marketing Read More »
Tedious and time-consuming tasks are being automated, but researchers warn that AI shouldn’t be expected to replace human creativity.
Study reveals how AI is being used to assist content marketers Read More »
Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?
Keeping an audience engaged: How language shapes readers’ attention Read More »
It is not enough to simply create online content and hope it gets read. Marketers need to ensure it is linkable and shareable.
The challenge is to find content marketing specialists who produce quality content that performs well and delivers on business objectives.
Proctor & Gamble, one of the world’s biggest advertisers, is increasing product prices to help offset rising costs but won’t cut its adspend.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.
