Downsides of content marketing your agency isn’t telling you about
Agencies will often push content marketing as a way to generate leads and improve brand visibility. But there are pitfalls.
Agencies will often push content marketing as a way to generate leads and improve brand visibility. But there are pitfalls.
Be sure to incorporate the best practices that many great content strategies and content pieces have in common.
Tedious and time-consuming tasks are being automated, but researchers warn that AI shouldn’t be expected to replace human creativity.
Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?
It is not enough to simply create online content and hope it gets read. Marketers need to ensure it is linkable and shareable.
The challenge is to find content marketing specialists who produce quality content that performs well and delivers on business objectives.
Proctor & Gamble, one of the world’s biggest advertisers, is increasing product prices to help offset rising costs but won’t cut its adspend.