State of Africa’s communications industry to come under spotlight
African and global PR bodies collaborate on latest industry study to examine communications practice and ethics on the continent.
African and global PR bodies collaborate on latest industry study to examine communications practice and ethics on the continent.
Aim is to further develop the consultancy’s digital expertise in the areas of social, experiences and content.
PRs must do away with a one-size-fits-all approach when working within a continent as dynamic and culturally diverse as Africa.
The study’s aim is to gather demographic data on the industry and investigate issues such as perceptions of PR in business.
PR becomes critical as companies are forced to confront more change and complexity than at any time in recent history.