Corporate Social Responsibility
Socially conscious companies walk a fine line. Excessive emphasis on perception management becomes ‘greenwashing’. Too little is ‘greenhushing’.
Corporate social responsibility
Greenwashing
The brand is to sponsor the COP27 climate-change conference in Egypt in November. But environmentalists say it’s a sham.
Corporate Governance
UK business amends its constitution to allow Nature the same voting rights as any other company director on corporate decision-making.
Sustainability
With consumers increasingly expecting advertisers to push for enhanced sustainability, it’s clear the two forces must find common ground.
Corporate Social Responsibility
Many firms leverage social initiatives to generate positive publicity, to attract the best talent, and to keep pace with their competitors.
Corporate Sustainability
Nearly 90% of people believe it’s not enough for businesses to say they’re prioritising sustainability. They want to see proof of action.
Sustainability
A brewing company in Central America is collecting its discarded bottles to help regenerate coral reefs damaged by human activity.
Marketing Ethics
Ogilvy says its announcement is in line with national concerns about the mental harm being caused by ‘perfect’ social media portrayals.
