Ogilvy announces new senior integrated communications appointment
New role covering the EMEA region emphasises that clients now expect integrated solutions from their agencies.
New role covering the EMEA region emphasises that clients now expect integrated solutions from their agencies.
Irish-based Kerry say it plans to unlock the ‘huge potential’ in the East African region and respond faster to the needs of customers.
Forex challenges and the differing attitudes of younger African drinking-age consumers may be among factors driving new strategy.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
Rollout of 25 service stations in rural communities will help local businesses, and improve banking and pharmacy access for residents.
Papa John’s, which already operates in more than 5,500 outlets in 60 countries, now has Kenya and Uganda in its sights.
Media event in Lagos unveils Nollywood brand ambassador and premium brand strategy for Korect Bitters, which joins a host of competitors.
Japanese-based health products multinational is to spend US$40-million on establishing a second facility in the North African nation.
This is part of a pan-African strategy to localise key production and raw-materials sourcing to minimise increasingly expensive imports.
Company opts for a third-party distribution model amidst tough business conditions and increased competition from lower-cost products.