Ogilvy announces new senior integrated communications appointment
New role covering the EMEA region emphasises that clients now expect integrated solutions from their agencies.
Corporate strategy
International taste and nutrition company opens first Tanzanian plant
Irish-based Kerry say it plans to unlock the ‘huge potential’ in the East African region and respond faster to the needs of customers.
Guinness Nigeria changes indicative of an evolving beverage market?
Forex challenges and the differing attitudes of younger African drinking-age consumers may be among factors driving new strategy.
East Africa’s Java House unveils a new outlet concept in Nairobi
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
Multiple benefits from new rural service station format in Zambia
Rollout of 25 service stations in rural communities will help local businesses, and improve banking and pharmacy access for residents.
Global pizza chain to sink its teeth into the East African market
Papa John’s, which already operates in more than 5,500 outlets in 60 countries, now has Kenya and Uganda in its sights.
Highly competitive Nigerian bitters market gets yet another entrant
Media event in Lagos unveils Nollywood brand ambassador and premium brand strategy for Korect Bitters, which joins a host of competitors.
Another FMCG manufacturer announces more investment in Egyptian plants
Japanese-based health products multinational is to spend US$40-million on establishing a second facility in the North African nation.
Nestlé adds four new production lines at its Egyptian operations
This is part of a pan-African strategy to localise key production and raw-materials sourcing to minimise increasingly expensive imports.
Pharmaceutical giant GSK announces it is leaving the Nigerian market
Company opts for a third-party distribution model amidst tough business conditions and increased competition from lower-cost products.
