Most say the experience is as important as products and services
More than 90% of South African consumers in study believe good products and services cannot trump customer service excellence.
More than 90% of South African consumers in study believe good products and services cannot trump customer service excellence.
Study emphasises that people who feel a business is unresponsive to them will complain, disengage and create negative word-of-mouth.
Global CRM specialist recognises local potential and aims to meet the continent’s high demand for these skills.