Growing challenge of collecting customer data and balancing privacy
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
customer data
Customer Trust
Brands believe they are already trusted custodians of consumer data, but most Asia-Pacific consumers have concerns.
Data-driven Marketing
Almost half of top marketers questioned in global study say that access to the right customer data is ‘hit or miss’.
Customer Data
With the increasingly urgent need to find ways to obtain first-party client data, loyalty apps could provide one solution.
Third-party cookies
Because technology outpaces laws, businesses have got away with using cookies. But when that changes, customer trust will be paramount.
