Why CX professionals should use generative AI to create synthetic data
This can be useful for marketers who need to analyse customer data sets, but can’t use identifiable personal information.
This can be useful for marketers who need to analyse customer data sets, but can’t use identifiable personal information.
Top execs want to use advanced forms of AI and analytics for better customer service and improve productivity. But it’s not plain sailing.
Researchers say it’s important for hotels to be accountable and transparent about data privacy and security to ensure AI is used responsibly.
Collecting customer feedback and data, but not knowing what to do next, has been a major problem for businesses, says agency boss.
Build stronger brands and customer resilience with experience-driven loyalty programmes, and collect first-party data instead of cookies.
Changing consumer expectations mean many CX strategies won’t win and retain customers in this new business environment, study finds.
Using marketing technology shouldn’t necessarily replace real-life customer interactions, but martech can enhance the relationship.
Chat Commerce Trends Report says 95% of consumers want a personalised chat experience for booking updates, flight delays and late check-ins.
Unique circumstances mean that African-based businesses still frequently still lag their international competitors in CX, study finds.
South African retail giant believes the standard-size shopping bags it has been using disadvantaged customers travelling on public transport.