Africa’s growing number of young consumers seeking trustworthy brands
Digital innovations by businesses on the continent will fail unless they are accompanied by high levels of customer trust, study finds.
Customer Loyalty
Customer Loyalty
FNB celebrates being recognised as a technology leader and the Middle East and Africa Regional Loyalty Champion of the Year.
Loyalty Programmes
Usage has grown from an average of 3.6 loyalty programmes per person eight years ago, to 9.2 programmes in 2022, annual study finds.
Loyalty Programmes
Shoprite Group wins the best retail programme for its Xtra Savings initiative and also industry personality of the year.
Loyalty Programmes
The continent has huge potential for the development of loyalty programmes – providing the rewards are relevant and meaningful.
Loyalty Programmes
Researchers study which social media posts make loyalty programme customers more likely to purchase something, versus other clients.
Customer Loyalty
More than a quarter of those surveyed said they were ‘less loyal’ now, and researchers warn that ‘habit’ is not ‘loyalty’.
Customer Loyalty
Organisations have had to rethink their relationships with customers, meaning traditional tactics are no longer being sufficient.
Customer loyalty
Around 80% of customers say they are willing to pay more for a better experience. Can ‘loyalty’ practitioners leverage this?
