Most say the experience is as important as products and services
More than 90% of South African consumers in study believe good products and services cannot trump customer service excellence.
More than 90% of South African consumers in study believe good products and services cannot trump customer service excellence.
Study emphasises that people who feel a business is unresponsive to them will complain, disengage and create negative word-of-mouth.
Shoprite Group wins the best retail programme for its Xtra Savings initiative and also industry personality of the year.
Global CRM specialist recognises local potential and aims to meet the continent’s high demand for these skills.