Growing challenge of collecting customer data and balancing privacy
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
UK study finds consumers have privacy concerns, but most will share personal data if they can reap the rewards.
Marketers breathe a sigh of relief as the deadline for the cookie phasing-out process moves to second half of 2024.
By relying solely on zero-party data, you can avoid being too intrusive and help customers develop trust in your brand.