Marketing Challenges
Study finds Britain’s marketers want improved data optimisation and feel pressured about how to react to the spiralling cost of living.
Study finds Britain’s marketers want improved data optimisation and feel pressured about how to react to the spiralling cost of living.
With the increasingly urgent need to find ways to obtain first-party client data, loyalty apps and tailored data collection offer solutions.
Strategic Marketing for Africa has spoken to local industry players as they prepare for the eventual loss of third-party data on Google Chrome.
Competition analysis, targeted marketing, better products and improved guest experiences are just some of the benefits of using big data.