Instagram’s global advertising revenue likely to outdo rivals in 2024
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
To maximise conversion rates, informational ads with indirect links are best for subscription channels, but use emotional ads for recommendation channels.
The Department of Justice is seeking a breakup of Google’s business that brokers digital advertising across much of the internet.
The well-known video-sharing site has consistently underperformed in 2022 and failed to meet the market’s revenue expectations.
Specialist advertising sales company to provide support, training, lines of credit and local billing to advertisers in the Ghanaian market.
Even if you’re familiar with Google Ads campaigns, you may be missing a few tricks of the trade, says industry expert.
Earlier this year Apple started requiring apps to ask users whether they want to be tracked – and Facebook’s profit has suffered as a result.
The change will make it easier for buyers to purchase advertising space being sold on AdSense, company explains in a blog post.