Social Media
Market researcher expects 32-million people will leave the platform in 2023 and 2024, while ad revenue will be ‘essentially flat’.
Digital Marketing
The Internet
Online users in almost every country surveyed want better control over how their personal data is collected, used and sold.
Future of Marketing
Reduced social media adspend, fewer users than expected, and data-tracking problems have hit Meta hard. So has massive Metaverse spending.
Influencer Marketing
New study finds that social media influencers with an intermediate follower count represent the engagement ‘sweet spot’ for brands.
The Metaverse
While marketers and creatives seem to love the Metaverse, investors and financiers are taking a more sceptical view of its potential.
Connectivity
Google says it intends to scale up Cloud capability for Africa through sites in South Africa, Kenya and Nigeria.
The Metaverse
Financial services group Nedbank stakes its claim to a ‘village’ in the new digitally enhanced world of Ubuntuland.
Social Media
Forget value propositions, messaging hierarchies and rigid content strategies. You’ll get bogged down and miss what TikTok is all about: Fun!
Digital Marketing
Extended electricity blackouts mean that audiences may not be able to access online brand messaging, impacting campaign metrics.
Public Relations
Aim is to further develop the consultancy’s digital expertise in the areas of social, experiences and content.
