Digital Marketing Archives - African Marketing Confederation

Public Relations

Aim is to further develop the consultancy’s digital expertise in the areas of social, experiences and content.

Marketers breathe a sigh of relief as the deadline for the cookie phasing-out process moves to second half of 2024.

The Metaverse, Web3, AI and increased multi-screening by consumers will be among the key factors in future digital marketing strategies.

Seventy percent of US advertisers are now using their own first-party data for targeting and measurement, researchers find.

Internet-based marketing is critical for any business. But you don’t need to spend a fortune optimising your strategy.

Inclusivity and diversity, being ‘green’, having immediate conversations with consumers, and using video will all be top trends.

A geofencing marketing strategy uses near-ubiquitous mobile phones to reach potential customers within a designated geographical area.

E-commerce entrepreneurs are typically busy with the big picture and developing innovative products. Marketing is seldom top of mind.

UK marketer attempts to answer questions being frequently asked by marketing teams ahead of the digital cookie phase-out.

Coca-Cola has put a modern-day digital twist on how it works with Santa to promote the brand this Festive Season.