The most effective strategy to boost email results is email list segmentation. Also test each mail beforehand and avoid bombarding people.
Don’t let old lists and bad habits creep into your email campaigns Read More »
References to ‘rewards’ and ‘discounts’ – as well as sense of urgency – help boost travel industry email success rate, report finds.
Link language, decision-making and behaviour for best email results Read More »
Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.
Study identifies major shifts in email user behaviour post-Covid Read More »
Emphasising exclusivity and scarcity, using a handwriting font, and building alliteration into the copy help to create effective mailers.
Emails are a ubiquitous and cost-effective way of reaching an audience. But you need a tailored strategy that resonates with the target market.
Because all businesses use email, this is a channel that continues to have great marketing potential – providing you put the customer first.
New study gives an overview of the ever-decreasing average time that consumers spent reading an email between 2011 and 2021.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.
